User unlocks an achievement (for example, in a game, reaches a spend milestone) Make sure that you do so for events sent by SDK and events sent by S2S.) User completes a Purchase transaction ( Note: If you want to postback Purchase/Pay events to TikTok For Business, you must send the revenue currency code as part of the JSON sent in the eventValue parameter. ![]() TikTok For Business event identifiers Event name Values & revenue: Send all the event parameters, including the revenue value (if exists in the event).Values & no revenue: Send all the parameters excluding the revenue value.No values & no revenue: Send just the event itself without any parameters (values or revenue).Select which event data to share with the partner in the postback: All media sources including organic : Send postbacks for events attributed to any partner and for organic events-meaning, the user who performed it came from any media source.This partner only : Send postbacks only when the event is attributed to this partner-meaning, the user who performed it came from this partner.As is: Send the events as they are, without mapping the event name.Drop-down box: Select the most suitable pre-defined AppsFlyer event.Text field: Get the corresponding event ID from the partner.The unique name or ID of each event, as defined on the partner's side. Type it in AppsFlyer event, then click Create custom.Make sure to activate the event on a device with a non-organic installation and recheck.Tip: Don't see the event you are looking for? The name of the event, as received by AppsFlyer either from the SDK integrated into your app or from server-to-server events. Note: The event name for a Custom event can contain up to 50 characters, including lower-case alpha-numeric characters (a-z and 0-9), underscores, and dashes. The table that follows describes the fields you need to complete. Click Add Event to add an SDK or server-to-server event to the list.Events attributed to any partner or organic to have your entire user base available to be reported to the partner.Only events attributed to this partner for events coming only from users attributed to this partner.To send in-app event postbacks to TikTok For Business:.Meaning that TikTok has information about your entire user base. Events attributed to any partner or organic to report all installs to TikTok For Business.Only events attributed to this partner for events coming from users attributed to TikTok For Business.Send postbacks to TikTok For Business following user installs.Note that this data isn't available in GCD.Īggregate data reports continue to display view-through conversions. Attributed touch time (reported as date only - "dd/mm/yyyy").For user-level sources such as raw data reports, Push API messages, Pull API reports, Export data page, and Data Locker the following fields are populated: Starting October 23, 2021, TikTok For Business is providing advertisers with limited view-through attribution data at the device level. TikTok For Business is using enhanced data privacy measures to protect people using their services. ![]()
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